Saisei
Social & Influencer Strategy for a Luxury Apparel Brand
Saisei is a premium lifestyle and apparel brand inspired by mindful movement and minimal design. As a new entry in the luxury athleisure space, they needed a 360° go-to-market strategy — one that would establish their visual identity, generate awareness, and drive meaningful sales during their brand launch.
Techne partnered with Saisei from pre-launch through launch, supporting campaign production, content creation, social and influencer strategy, and performance marketing setup.
