UGC Marketing

User Generated Content (UGC)

At Techne, we create data-led UGC strategies that connect with your audience, drive measurable impact, and scale authentically across platforms.

84% trust UGC over branded content

UGC-based ads get 4x higher CTR

UGC lifts web conversions by 29%

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Audience Insight: We analyse your audience to shape UGC that genuinely resonates.

Creator Collaboration: We team up with micro-influencers to create authentic, on-brand content.

Campaign Planning: We design UGC campaigns with clear goals and engaging, integrated formats.

We create content that feels
      authentic
      relatable
      real
      trustworthy
    

Production Support: We equip creators to deliver quality content without losing authenticity.

Optimization & Distribution: We tailor and repurpose UGC for maximum platform impact.

Results: Our UGC builds trust, drives engagement, and turns customers into advocates.

TEXT

Unboxing.
Influencer-led.
Tutorial.
Creative.
Lifestyle.
Storytelling.

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1.1M
TIKTOK VIEWS

30K+
ENGAGEMENT

4.6x
FOLLOWER BASE

23%
LIFT IN APP INSTALLS

SPAARKD

THE BRIEF: Spaarkd needed to drive app downloads and brand awareness for its launch using creator content on TikTok — with a focus on performance, attribution, and ROI.

WHAT WE DID: We sourced creators to produce native UGC focused on app functionality and fashion features. This content was deployed as Colab ads and boosted through creator profiles. We used trackable download links and UTMs to monitor performance across channels, ensuring full visibility on cost-per-install and source attribution.

RESULTS: The campaign drove a 23% lift in app installs with lower costs and over 1.1 million TikTok views. It also boosted engagement and grew Spaarkd’s TikTok followers 4.6x, strengthening influencer partnerships.

PANGAIA

THE BRIEF: PANGAIA needed to drive awareness and sales for a new tailoring collection across social — leveraging influencer content and affiliate performance in a short, impactful window.

WHAT WE DID: We activated creators on Instagram and TikTok with shoppable content supported by LTK affiliate links. Organic storytelling was paired with urgency-driven messaging and direct product linking, allowing influencers to drive measurable traffic and conversions from their audiences.

RESULTS: The collection sold out in 5 days, fueled by high engagement and urgency-driven messaging, with over 1M social impressions and a 25% boost in engagement rates.

1M+
IMPRESSIONS

25%
ENGAGEMENT INCREASE

5 DAYS
SOLD OUT COLLECTION

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