50+ Influencers, 1 Month: Driving Conversions and Brand Impact for Saisei
Techne partnered with Saisei, a contemporary apparel brand rooted in craftsmanship and minimal design, to create a fast-turnaround influencer and UGC campaign that brought the brand’s quality and design ethos to life. Over the course of one month, we collaborated with 50+ creators to showcase how Saisei pieces could be worn and styled in everyday settings. The focus is to inspire customers beyond traditional eCommerce visuals and driving performance through TikTok and Meta campaigns.
The Challenge
While Saisei’s collections were already recognised for their premium materials, timeless silhouettes, and refined construction, the brand needed to communicate this value through digital channels. The challenge was to translate product quality and versatility into dynamic, real-life storytelling that inspired customers to imagine Saisei as part of their lifestyle — not just a purchase. The goal was to elevate perception while boosting conversions and acquiring new customers online.
Techne crafted a content-led influencer strategy showcasing Saisei’s craftsmanship and wearability. Partnering with 50+ creators on TikTok and Instagram who reflected the brand’s refined aesthetic, the focus was on styling content that captured fit, movement, and versatility. Editorial videos linked design and function, testing varied creative formats. Top-performing content was boosted through Spark Ads and Meta campaigns, while a unified visual language reinforced Saisei’s minimal sophistication.
The Approach
The Results
+42% increase in click-through rate (CTR) across TikTok and Meta campaigns.
+35% uplift in conversions from UGC-led creative compared to static assets.
50+ creators activated in under one month, delivering over 120 unique content pieces.
Improved engagement rates across organic channels, reflecting stronger brand perception and resonance.
Positioned Saisei as a wearable, aspirational brand that customers engage with beyond the eCommerce experience.
Elevate Your Brand Through Influence & UGC
Unlock authentic storytelling with Techne’s bespoke influencer and UGC campaigns. We connect your brand with world-class creators who embody your values and captivate your audience while driving engagement that feels organic, not orchestrated. From strategy to execution, our team ensures every campaign delivers lasting impact.
